Our Approach

We focus on the areas we know and love. Passionate people businesses, who partner closely with their clients to shape new strategies, launch brands and improve sales across the healthcare and consumer sectors.

We typically start by getting to know founders, their business and providing advice, which can lead to consulting and hands on support. We build deep, strong relationships and can provide access to capital to de-risk or invest directly into the business to support further growth. 

Our strength lies in forging deep, collaborative relationships with ambitious entrepreneurs – acting not just as advisors but as true partners. Unlike most investors, our approach is consulting and partnership first, with capital provided as necessary, not the other way round.

We specialize in guiding founders through go-to-market strategy, key strategic challenges, driving growth, AI strategies, supporting culture through change and growth, scaling operations, 

M&A execution, and building an effective exit strategy

We believe in People and Partnership. We start with Consulting.

The Moment We Can Help

Our consulting first approach

Something on your mind?
Not sure of the next step?
Need to talk to someone?

That’s how we start. We talk through what’s on your mind. Sometimes it’s free advice, sometimes it’s a consulting project, other times it’s hands on support.

We pride ourselves on building relationships and being there for great founders. We believe that by adding compelling value in every interaction, that our own success will follow.